Edible Schoolyard Kern County

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Services

Brand Strategy

Updated Brand Identity

Marketing

Content Creation

An Edible Education for Kern County.

Edible Schoolyard Kern County is a group of educators + cooks proudly serving children + the community in their discovery + development of a healthy relationship with the food they eat every day. The Edible Schoolyard Kern County team works with kids to create healthy lifelong habits through hands-on edible education in the classroom, garden + kitchen.


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Situation + Strategy

Edible Schoolyard Kern Country reached out to Purveyor House to help with their marketing efforts around some of their big annual events.

After meeting to see how Purveyor House could help, it was clear that to really make an impact, the whole Edible Schoolyard Kern County brand deserved some attention to clarify its message + could benefit from updated, consistent visuals.

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Plan + Implementation

Brand Discovery + Strategy

To kick things off, we met with the Edible Schoolyard team to listen to what they value, what their day-to-day looks like + what drives them in their passion to provide kids + the community with an edible education. We also tapped into the 20+ year Edible Schoolyard movement, dove deep into the white paper documents of Edible Schoolyard Kern County + did some market research.

In this process, it became apparent that this brand is offering an amazing service to the community and is solving real problems surrounding food education. They have a robust passion, and they deliver in their mission. However, they weren't able to  share their story + deliver their brand publicly it in a consistent way with the impact it deserved.

A major component of our strategy was to create guardrails for this brand in a fun + practical way that draws from their existing brand pillars, rotating seasons (fall, winter, spring + summer) + their process at their flagship garden + kitchen (grow, cook, eat + enjoy).

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Brand Identity + Design

We set the stage for their visual + creative direction by creating moodboards + assets that pulled straight from the brand strategy. We seized the opportunity to use color to communicate seasons + food found in the garden.  It was also important we captured the spirit of Edible Schoolyard Kern County in a way that could be playful + vibrant but also provide an elevated look for upscale events.

From this foundation, we were able to create a really fun system where all elements, fonts + aesthetics are consistent across all dimensions yet unique for each application.

Marketing + Content Creation

Using the brand strategy + updated creative identity we created, we are also working extensively with Edible Schoolyard Kern County to streamline their marketing efforts as we lead the creation + promotion of their events, ensuring that they are always on-brand + promoted in a strategic + timely fashion.

Each month, we coordinate with the Edible Schoolyard team, write content, take photos + design graphics as we manage + grow Edible Schoolyard Kern County’s social media presence + develop their brand into an online community.

Results + Transformation

It is a blast to work with Edible Schoolyard Kern County as the continue their amazing work in their community to ensure kids + adults have fun with healthy food through edible education.

Purveyor House is ongoing partners with Edible Schoolyard Kern County to develop their dreams + ideas while providing creative marketing management, content creation, consultation + collaboration to ensure their brand is going in the right direction.


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Edible Schoolyard Kern County

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Sharing Spaces

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Services

Brand Strategy

Brand Identity + Logo System

Collateral

Website Design

Premium + personalized co-housing for the adventurous soul.

Sharing Spaces is a co-housing matching service based in Bakersfield, California that provides screening, matching + facilitation between people to find the perfect fit for housing options.

For this new company, we created a full brand identity including brand development, strategy, a logo system, collateral + website.


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Situation + Strategy

We were brought in before plans were finalized, so we were able to help research, strategize + build this brand in all aspects of the start up process.

Once we understood the need + complexity of what Sharing Spaces would need, we wanted to be sure that we were targeting the correct group. Our first step was to put together a focus group.

In the group, we were able to navigate through perceptions of the new-to-California concept of co-housing. In the focus group, the Sharing Spaces team gained insight into a new target market and solidified the need + potential for this venture in its founding city.

Plan + Implementation

Brand Discovery + Strategy

Using branding homework, the plans + dreams of the Sharing Spaces team and market research + findings from the Purveyor House-led focus group, we had a clear picture of how to build out this brand in a fun way that encapsulated their competency.

Throughout our process, we steered the strategy to focus on trust, camaraderie, adventure + a straightforward process that reassures the Sharing Spaces clients.  Whether clients are looking to rent their house or are looking for a roommate, we knew that they need to encounter a brand that they can trust. The brand needed to communicate that Sharing Spaces has thought of everything for them in their co-housing search.

Brand Identity + Design

Visually, we created an identity system that was simple + bold. We strategically chose strong colors and applied them in a way that suggests warmth + approachability.


For their icon, we wanted to use a simple graphic with subtle embellishments to show connection leading toward home.

We chose bright, lively photography to highlight the community + adventure this brand seeks to develop with its clients.

 

Website

Because Sharing Spaces is a new brand with a nuanced offering, it was important to show off their brand while using it as an opportunity to share their dream, build trust + walk clients through their process in an easy to understand way.

In the future, this website will feature a portal for easy sign ups + connection to potential share-ers.

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Results + Transformation

It was an honor + joy to work with Sharing Spaces from the beginning parts of this project. Their tenacity to bring this service to life, amidst twists and turns is truly admirable. Sharing Spaces launches in 2019. What was once an idea + dream now has a solid brand strategy, visual identity + plan to launch it into its future.

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Sharing Spaces

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Santa Barbara Community Church

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Services

Brand Strategy

Brand Identity + Logo System

Collateral

Website Design

Conviction. Community. Compassion.

Santa Barbara Community Church is a non-denominational church located in Santa Barbara, California. Their mission is to be a community of believers looking upward to God, growing inward in Christ and moving outward by the Spirit for the glory of God.

Using their rich history + values, we created a full brand identity including brand development, strategy, a logo system, collateral + a new website.

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Situation + Strategy

Executive Pastor Karen McLean reached out to Purveyor House to make SB Community’s desire for brand consistency a reality.

For the first 30+ years of their existence, the church’s language, logos + look lacked cohesion.

The value + practice of community is a huge part of who they are and how they operate, so it was important to craft the brand, strategy + graphics to communicate that in a simple + thoughtful way.

Their team also wanted to ensure their brand reflected a simple, modern + relaxed tone in every aspect a congregation member or visitor would see.


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Plan + Implementation

Brand Discovery + Strategy

We gave the SB Community branding team, staff + elders homework that allowed us to hear what they value, their core beliefs + what they think their organization does well. At the same time, we dove into the current state of their brand, looking at white paper, outward facing communications + visuals. We found that, while they do an amazing job living what they believe + value, they weren't able to deliver their brand publicly it in a consistent way with the impact it deserved.

Through this process, we gained an understanding of where the focus needed to be for communication + visuals and how to make community the cornerstone of our strategy.

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Brand Identity + Design

Using our exhaustive brand strategy, we moved on to define the visual direction.

We started with mood boards (above), showcasing the imagery we would need to capture, and created a diverse logo + color system with the flexibility to encompass varying ministries + visual applications while allowing for future growth.

We also wanted to take into account the way their organization values + lives in community as a church body and also in the greater Santa Barbara area. We created a color palette based on the vibe of the church culture and the natural beauty that surrounds them.

As strategists, we saw an opportunity to use color to communicate that SB Community is a relaxed + authentic environment without being too trendy. We decided to build the brand around the word “community” and a mid-blue color, weaving in a broader, more complementary color palette to invite in life + variety across multiple applications.

We took the same approach with their logo system. We created a dominate logo with a complimentary simplified version as well as an icon + ministry badges using the historic acronym for their name, “SBCC”.

In our work together, we also extended their identity onto their new website + collateral materials to ensure the brand was consistently represented across the board.

Website

SB Community previously used their website primarily as a way to communicate with members and provide weekly materials such as announcements + sermons. We wanted to extend that offering and make their website a place visitors could get important information and a sense of SB Community’s spirit through the copy + visuals.

In partnership with Alan Brozovich of Metal Bird, we developed their existing Wordpress site integrated with X Theme to achieve the look + user experience SB Community was after, and we featured photography captured by Lex & Ev.

Photography

We knew using only stock photos just wouldn’t do. Many church-type stock photos are borderline cliché + heavily overused. This brand’s authenticity and emphasis on living + growing in community deserves imagery that is beautiful and represents who they really are. In partnership with Lex & Ev, we facilitated an all-day church + Santa Barbara photoshoot to capture the spirit of SB Community. The photography captured can be seen on SB Community’s website + collateral. We used these images in designing all of the materials needed to build a consistent brand.

Results + Transformation

It was an honor + joy to work with SB Community in developing their brand. From the time we were brought on board with SB Community, we’ve felt like part of their team as we’ve been able to articulate + apply their vision.

We started with a brand that lacked outward identity + consistency, and we ended with a brand, a website + collateral that is built around a cohesive strategy + beautiful visuals so they can keep looking like themselves for the next 30+ years of church life.


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Santa Barbara Community Church

1002 Ceineguitas Road, Santa Barbara, CA 93110

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