real estate

Dot x Ott

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Services

Brand Design

Marketing

Packaging

Seasonal Provisions + Modern Mercantile

Dot x Ott is a new modern mercantile + purveyor of fresh provisions in Downtown Bakersfield, opening spring 2019. Taking up residency in a vintage brick building, Dot x Ott will serve our Eastchester + Downtown neighbors and will be the first business of its kind in the 18th Street corridor.

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Situation + Strategy

Dot x Ott reached out to Purveyor House when they began the process of opening their shop. With a little less than a year til the doors would open, we hit the ground running as part of the creative team. Purveyor House led branding + marketing in collaboration with interior designer + creative visionary Jeran McConnel of Oleander + Palm.

Dot x Ott is important to Bakersfield because it’s located in a new center of interest downtown—the newly dubbed Eastchester. Across from Cafe Smitten + 17th Place Townhomes, Dot x Ott will fill a huge need for a fresh grocery + eatery in this well-walked area. We used our connections to bring a sense of camaraderie + community, from focus groups with17th Place Townhomes residents to a seamless integration into Second Saturday.

Plan + Implementation

Brand Discovery + Strategy

Our first order of business was to define the direction define the direction of this brand, vision + aesthetic. We took a discovery trip to Los Angeles, Napa Valley + San Francisco to understand the mindset, vision + intention our clients wanted to bring to life at Dot x Ott. During this trip, we gathered inspiration from packaging samples, product offering lists, logo design, spacial flow + overall creative direction that would set the tone for this new brand.

Brand Identity + Design

The owners brought the name Dot and Ott to the table as a nod to their childhood + we loved the nostalgia and ownability of the name from the get-go.  

We decided to use an “x” instead of “+” or “and” to bring a modern touch. The x would become part of the brand’s logo + creative suite. There will be branded items for sale at Dot x Ott when it opens, so we wanted to make the x synonymous with Dot x Ott. Piggybacking on this, our pre-launch marketing campaign was brought to life using a hashtag phrase “#xmarksthedot” + painting the perfect “insta-wall” on the side of the building.

Marketing

To help Dot x Ott reach opening goals, we created a custom marketing and brand development plan based on their brand strategy. This marketing plan took stock of their current position and laid out the specific strategies, guardrails + activities to help them in their success. We launched their website + social media platforms, and we continue to manage the content as they ramp up for opening to ensure everyone knows what is going on behind the scenes.

One of our first marketing pushes was a holiday gift box for Dot x Ott’s first showing at Bakersfield Second Saturday. We produced custom graphics using photography by Oleander + Palm to spread the word, ordering and quickly selling out of over 300 boxes.

As Dot x Ott opened, we helped share their story in a way to spark interest + bring people in to see what they’re all about. We put together a private preview for select members of the community to get a first glimpse before the soft open. From there, we’ve helped build their presence through a customized social media presence that helps invite conversation. We want our guests to feel welcomed even online.

Packaging

For the holiday box, we designed custom packaging that will be a yearly holiday “black label” aesthetic for Dot x Ott moving forward. This process informed the packaging we crafted to hold precious inventory for sale. Come opening, we will have designed custom to-go packaging, private label inventory, branded inventory, tissue paper, tape + stickers.

For opening, we spent time to carefully craft items for maximum branding exposure. From the to-go cups, to the mugs to sip coffee while in store, the brand was there. Stickers featuring the badge are used to seal bread + to-go boxes.

Our favorite part of the branding exercise for packaging was the system created for their raw good private labels. We created a system to help frequent buyers find the item they desire + in a way that is scalable for Dot x Ott.

Signage

For the building’s exterior, we crafted custom signage and had parts repainted + refreshed to bring some modern elements. Pairing black paint with overhead signs + window decals displays different elements of the branding suite while still leaving a bit of mystery as Dot x Ott plans to open in a few short months [with much more to be revealed]!

Results + Transformation

Dot x Ott is now open to high remarks! What was once just a name + a building now has a brand built on strategy, a unique aesthetic + a community minded point of view.

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Dot x Ott

93018th Street, Bakersfield Ca 93301

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Sharing Spaces

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Services

Brand Strategy

Brand Identity + Logo System

Collateral

Website Design

Premium + personalized co-housing for the adventurous soul.

Sharing Spaces is a co-housing matching service based in Bakersfield, California that provides screening, matching + facilitation between people to find the perfect fit for housing options.

For this new company, we created a full brand identity including brand development, strategy, a logo system, collateral + website.


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Situation + Strategy

We were brought in before plans were finalized, so we were able to help research, strategize + build this brand in all aspects of the start up process.

Once we understood the need + complexity of what Sharing Spaces would need, we wanted to be sure that we were targeting the correct group. Our first step was to put together a focus group.

In the group, we were able to navigate through perceptions of the new-to-California concept of co-housing. In the focus group, the Sharing Spaces team gained insight into a new target market and solidified the need + potential for this venture in its founding city.

Plan + Implementation

Brand Discovery + Strategy

Using branding homework, the plans + dreams of the Sharing Spaces team and market research + findings from the Purveyor House-led focus group, we had a clear picture of how to build out this brand in a fun way that encapsulated their competency.

Throughout our process, we steered the strategy to focus on trust, camaraderie, adventure + a straightforward process that reassures the Sharing Spaces clients.  Whether clients are looking to rent their house or are looking for a roommate, we knew that they need to encounter a brand that they can trust. The brand needed to communicate that Sharing Spaces has thought of everything for them in their co-housing search.

Brand Identity + Design

Visually, we created an identity system that was simple + bold. We strategically chose strong colors and applied them in a way that suggests warmth + approachability.


For their icon, we wanted to use a simple graphic with subtle embellishments to show connection leading toward home.

We chose bright, lively photography to highlight the community + adventure this brand seeks to develop with its clients.

 

Website

Because Sharing Spaces is a new brand with a nuanced offering, it was important to show off their brand while using it as an opportunity to share their dream, build trust + walk clients through their process in an easy to understand way.

In the future, this website will feature a portal for easy sign ups + connection to potential share-ers.

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Results + Transformation

It was an honor + joy to work with Sharing Spaces from the beginning parts of this project. Their tenacity to bring this service to life, amidst twists and turns is truly admirable. Sharing Spaces launches in 2019. What was once an idea + dream now has a solid brand strategy, visual identity + plan to launch it into its future.

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Sharing Spaces

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