logo design

Dot x Ott

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Services

Brand Design

Marketing

Packaging

Seasonal Provisions + Modern Mercantile

Dot x Ott is a new modern mercantile + purveyor of fresh provisions in Downtown Bakersfield, opening spring 2019. Taking up residency in a vintage brick building, Dot x Ott will serve our Eastchester + Downtown neighbors and will be the first business of its kind in the 18th Street corridor.

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Situation + Strategy

Dot x Ott reached out to Purveyor House when they began the process of opening their shop. With a little less than a year til the doors would open, we hit the ground running as part of the creative team. Purveyor House led branding + marketing in collaboration with interior designer + creative visionary Jeran McConnel of Oleander + Palm.

Dot x Ott is important to Bakersfield because it’s located in a new center of interest downtown—the newly dubbed Eastchester. Across from Cafe Smitten + 17th Place Townhomes, Dot x Ott will fill a huge need for a fresh grocery + eatery in this well-walked area. We used our connections to bring a sense of camaraderie + community, from focus groups with17th Place Townhomes residents to a seamless integration into Second Saturday.

Plan + Implementation

Brand Discovery + Strategy

Our first order of business was to define the direction define the direction of this brand, vision + aesthetic. We took a discovery trip to Los Angeles, Napa Valley + San Francisco to understand the mindset, vision + intention our clients wanted to bring to life at Dot x Ott. During this trip, we gathered inspiration from packaging samples, product offering lists, logo design, spacial flow + overall creative direction that would set the tone for this new brand.

Brand Identity + Design

The owners brought the name Dot and Ott to the table as a nod to their childhood + we loved the nostalgia and ownability of the name from the get-go.  

We decided to use an “x” instead of “+” or “and” to bring a modern touch. The x would become part of the brand’s logo + creative suite. There will be branded items for sale at Dot x Ott when it opens, so we wanted to make the x synonymous with Dot x Ott. Piggybacking on this, our pre-launch marketing campaign was brought to life using a hashtag phrase “#xmarksthedot” + painting the perfect “insta-wall” on the side of the building.

Marketing

To help Dot x Ott reach opening goals, we created a custom marketing and brand development plan based on their brand strategy. This marketing plan took stock of their current position and laid out the specific strategies, guardrails + activities to help them in their success. We launched their website + social media platforms, and we continue to manage the content as they ramp up for opening to ensure everyone knows what is going on behind the scenes.

One of our first marketing pushes was a holiday gift box for Dot x Ott’s first showing at Bakersfield Second Saturday. We produced custom graphics using photography by Oleander + Palm to spread the word, ordering and quickly selling out of over 300 boxes.

As Dot x Ott opened, we helped share their story in a way to spark interest + bring people in to see what they’re all about. We put together a private preview for select members of the community to get a first glimpse before the soft open. From there, we’ve helped build their presence through a customized social media presence that helps invite conversation. We want our guests to feel welcomed even online.

Packaging

For the holiday box, we designed custom packaging that will be a yearly holiday “black label” aesthetic for Dot x Ott moving forward. This process informed the packaging we crafted to hold precious inventory for sale. Come opening, we will have designed custom to-go packaging, private label inventory, branded inventory, tissue paper, tape + stickers.

For opening, we spent time to carefully craft items for maximum branding exposure. From the to-go cups, to the mugs to sip coffee while in store, the brand was there. Stickers featuring the badge are used to seal bread + to-go boxes.

Our favorite part of the branding exercise for packaging was the system created for their raw good private labels. We created a system to help frequent buyers find the item they desire + in a way that is scalable for Dot x Ott.

Signage

For the building’s exterior, we crafted custom signage and had parts repainted + refreshed to bring some modern elements. Pairing black paint with overhead signs + window decals displays different elements of the branding suite while still leaving a bit of mystery as Dot x Ott plans to open in a few short months [with much more to be revealed]!

Results + Transformation

Dot x Ott is now open to high remarks! What was once just a name + a building now has a brand built on strategy, a unique aesthetic + a community minded point of view.

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Dot x Ott

93018th Street, Bakersfield Ca 93301

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Redhouse Beef

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Services

Brand Development

Creative Direction

Website Design

Marketing

Ranch to Table Provisions

Redhouse is a Central California ranch specializing in 100% grass-fed + grass-finished beef. As one of the only direct-to-consumer grass-fed operations here in Bakersfield, Redhouse Beef aims to keep their wholistic mindset at the center of what they do while educating + serving the community.

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Situation + Strategy

President Debbie Wise reached out to Purveyor House to help bring their new beef line to life. She and the Redhouse team had the product, a logo + a really great aesthetic in mind.

From the get-go, Redhouse Beef wanted to ensure their brand reflected an upscale, bespoke + thoughtful tone in every aspect the consumer would see. They practice a wholistic process with their herd in every life stage, and it was crucial that the brand, messaging, graphics + strategy communicate that in a respectful and elegant way.

Plan + Implementation

Brand Discovery + Strategy

Our first order of business was to define the direction this brand, vision + aesthetic based on what Debbie wanted to see. We started with mood boards, showcasing the imagery we would need to capture, graphics we would need to create and how we’d bring their stand-alone logo to life.

Since we began working with Redhouse, we have built out a two-year brand development plan that coincides with their business goals, revenue models and commitment to building brand recognition + devotion.

Brand Messaging

The first step in our work with Redhouse was to sit down and sort through all the messages and pieces of their process that they wanted to communicate. From there, we built a framework to share the Redhouse story in a way that felt comfortable to them. Starting off with this messaging component has been integral to website setup, marketing and even knowing if a new opportunity is in line with their broader brand vision.

Brand Identity + Design

Redhouse had worked on a logo design prior to us coming on board. We helped round it out by solidifying a color palette, choosing complementary fonts + meeting photography needs. From the get-go, Redhouse wanted to invest a lot of effort in capturing their process, product + people in authentic photography. Stock photos just wouldn’t do!

Over the course of working together, we’ve extended this identity into promotional marketing assets, social media posts, informational graphics, packaging + their website.

Website

Redhouse serves their customers primarily through their website. Developing their brand through clear messaging has been a great way to tell their story, capture interest and drive sales through their shop. We utilized SquareSpace to integrate with their Ecwid + Clover point of sales systems for a seamless user experience.

Their website + online shop features photography captured by handpicked local photographers like Oleander + Palm, Lex & Ev, Jonah + Lindsay Photography and Suyen Torres.

Marketing

We have worked with Redhouse to streamline their marketing efforts and ensure they are on-brand + promoting items in a timely way. Each week, we coordinate, design + share unique promotions to drive traffic to their physical location + website.

We built their social media presence on Instagram from less than 300 to now over 2,300 and growing daily. We share newsletters using Mailchimp every week and strive to build a community around ethical processes, shopping local + making healthy food choices.

Working with you on the Redhouse project has been awesome. You are truly talented, and it’s been such a joy for me to watch you bring our brand to life. You listen, and your ideas are on point with our vision. Thank you for all your hard work and creativity, and thank you for being dedicated to our town!
— Debbie Wise, President, Redhouse Beef

Photography

The time devoted to grow, harvest, package + share a product like Redhouse Beef deserves imagery that is upscale and beautiful. In partnership with Oleander + Palm, Lex & Ev, Jonah + Lindsay Photography and Suyen Torres, we facilitated upwards of 6 photoshoots and occasions to capture lifestyle + product imagery to tell the story of Redhouse in a truly authentic way. The photography captured can be seen on Redhouse’s website, social media accounts, marketing materials, collateral + packaging. We leverage these images in designing all of the materials needed to build this brand in a cohesive way.

Results + Transformation

It is an honor to work with Redhouse Beef as their brand grows. From the time we were brought on board with Redhouse, we’ve been able to articulate, apply + share their vision.

We love working with Redhouse Beef and the creative freedom they afford us—from laying out inspirational instagram grids to providing creative direction on photoshoots to writing website copy to joining them for 2019 business planning with the broad team.

We are proactive partners with Redhouse, developing their ideas and providing constant consultation + collaboration to ensure their brand is going in the right direction.

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Redhouse Beef

9649 Enos Lane • Bakersfield, CA 93314

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Laurel Ag

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Services

Brand Strategy

Logo Design

Press Release Copywriting

Premier Agriculture + Water Solutions

Laurel Ag is focused on precision water solutions + agriculture products. They aim to revolutionize the industry through innovation and a customer-centric mindset to help farmers, investors + management companies reach their goals. What once were separate efforts are now a combined group on the same long-term mission to provide growers with the right tools to do what they do best: cultivate the land in a sustainable, profitable + responsible way.

We set out to define their brand, name, look + feel with a new, comprehensive brand identity point of view, website splash page + brand communication plan.  

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Situation + Strategy

Laurel Ag is the culmination of Arable Capital Partners’ acquisition of several like-minded businesses located in the Central Valley of California. As with any acquisition, it is key to bring together the vision leaders and those involved within the businesses to set plans for the future + how the collaboration will run.

We were brought in before acquisitions were finalized, and we worked with the team to identify just what was happening and what internal communication + buy-in would be required to build this new home for these businesses.

To start, we needed to get to the core of why these businesses were attractive enough for Arable to acquire them. Was it their service? Their knowledge base? It was all that and so much more.

From there, we set forth a plan to learn about each entity and build a brand that captured the essence, drive + innovation they all shared.

Plan + Implementation

Brand Name Research + Development

As we started learning more about the individual businesses that would make up Laurel, something special rose to the surface—the desire to make each and every customer proud + profitable.

We used this concept to hone in our brand name development. We wanted success, heritage and collaboration to be the key descriptors for this new operation and found that the word “Laurel” embodied that. It is a visual symbol of success historically used to crown victors. It has a simple + familial feel. Both the name and the corresponding symbol helped solidify the brand identity.

The Laurel Ag name is derived from the interlocking leaves of the laurel crown, which illustrates our drive for a collaborative relationship with our customers, leading to the ultimate goal of celebrating our customers’ successes.

Brand Design

To help bring the laurel wreath idea home, we developed an aesthetic, color story + identity system to give Laurel an ownable brand + logo. We chose greens with blue undertones to illustrate the service Laurel provides—water + agriculture solutions.

Along with the logo design, we brought the brand to life through extensive collateral design work, from business cards to letterhead files to tradeshow graphics to merchandise options.

Presentation Deck Design 

The brand design was then shown to important stakeholders + investors through a comprehensive presentation deck. We worked with the business leaders to develop their brand story, the reason behind the brand name, graphics to illustrate their business model + a viewer-friendly outline to share.

Press Release Copywriting

Part of Arable’s process is to share exciting events with the press, and the formation of Laurel was no exception. Along with their team, we helped capture the essence of Laurel and its service + purpose in a concise and informative press release. As they continue to acquire and develop, we are excited to help them write and share this exciting news.

Results + Transformation

From where we started to where Laurel is today, the transformation is huge. The acquisition is now formalized through a new identity—one that each of the individual businesses feels connected with and can own as they hand out their new business cards.

We are proud to have helped Laurel shape those broad ideas and form them into a brand with a story, purpose + drive to succeed.

We are honored to be the creative partner to Laurel.

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LAUREL AG

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Brandwell Workshops

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Services

Founder

Brand Strategy

Logo Design

Brandwell is a game-changing brand workshop for you and your business.

Late one afternoon in 2017, a few of us gathered to discuss the state of branding in Bakersfield. Unfortunately, the state was sad—void of a voice and lacking a social media presence.

We decided together that it wasn’t ok to go into 2018 this way, so we developed a workshop to help small businesses brand themselves, clean up their image and leverage social media to move their businesses forward in a sustainable way.

Alongside Oleander + Palm and our favorite photographers, Lex & Ev and Rubi Z Photo, we brought Brandwell Workshops to life in a city that never really talked about branding before.

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Situation + Strategy

We found that businesses in our city didn’t understand the importance of branding themselves or what branding even means. Throw up a graphic, open doors, post on social media every once in a while—that’ll do it!

Through Brandwell Workshops, we wanted to share that to have a brand, you need to build it with a strategic base that all decisions run through.

We felt that the best way to share our insight would be to start a social media presence that would inspire + teach while showing a well branded execution. We also offered in-person opportunities to develop these skills.

Plan + Implementation

To get started, community came first. We wanted to share our passion, insight + latest tips in an easy-to-engage way. We set up Brandwell Meet Ups where we focused on brand-related activities like taking photos on an iPhone or how to plan content calendars for social media. We also set up times to bring in experts that all business owners need in their back pockets, including professionals from fields like insurance, accounting + law.

Our first workshop was in January 2018. Attendees represented business from several industries, including weddings, real estate, interior design, photography, nutrition + coaching. Our May 2018 workshop featured much the same but added in some local flavor with a group of talented musicians. Read more about the Brandwell Alumni here.

Our philosophy + structure was drilled down to eight components, spread into two days of intense workshop time.

  • THINKWELL

    • Develop and refine your brand through brand words, focused messaging, point of view + story

  • STRUCTUREWELL

    • Capture your ideal aesthetic based on your brand strategy through moodboards + color.

  • DESIGNWELL

    • Create or refine the first impression customers get from your business—your logo, your brand colors + your visual point of view.

  • STYLEWELL

    • What's your brands style? Learn how to find style while on the go that represents your brand aesthetic. Learn what props, colors + vibes meld best with your brand.

  • CAPTUREWELL

    • Have a branded photoshoot to capture your newly refined brand through the use of expert stylists + photographers.

    • Learn how to take and edit stunning photos on your own, in a simple way that fits into your busy life.

  • PLANWELL

    • Create a plan for your content + brand building activities so you can get back to the actual work!

  • LAUNCHWELL

    • Create a plan of action to implement + announce your brand through social media, your website + traditional personal marketing.

  • GROWWELL

    • Take your business to the next level and learn tactics for business growth, scaling + collaboration. Connect with likeminded entrepreneurs for camaraderie + support!

Results + Transformation

To those that attended + implemented the principles, design, style + strategy, the change is magnificent. We are honored that so many have joined with Brandwell to make their brands a way to share their story + vision in a clear way.

A bit about us was featured in the Bakersfield Californian. Read it here.

I really learned the importance of putting “me” into my company. Brandwell has given me a whole new list of things I can work on to make sure that my brand represents me and has a personality. It also helped me to narrow in on what was really important for me when running my business and gave me good boundaries to help me decide if something is on “brand” or not moving forward.

Operating this type of workshop in Bakersfield has been hard, though. Our city doesn’t speak the brand language yet, and the budding entrepreneur is still finding its safe haven here.

We are hopeful that Brandwell will expand in the future to other cities, online courses, community-building + even more workshops in our hometown.

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BRANDWELL WORKSHOPS

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