brand identity

Dot x Ott

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Services

Brand Design

Marketing

Packaging

Seasonal Provisions + Modern Mercantile

Dot x Ott is a new modern mercantile + purveyor of fresh provisions in Downtown Bakersfield, opening spring 2019. Taking up residency in a vintage brick building, Dot x Ott will serve our Eastchester + Downtown neighbors and will be the first business of its kind in the 18th Street corridor.

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Situation + Strategy

Dot x Ott reached out to Purveyor House when they began the process of opening their shop. With a little less than a year til the doors would open, we hit the ground running as part of the creative team. Purveyor House led branding + marketing in collaboration with interior designer + creative visionary Jeran McConnel of Oleander + Palm.

Dot x Ott is important to Bakersfield because it’s located in a new center of interest downtown—the newly dubbed Eastchester. Across from Cafe Smitten + 17th Place Townhomes, Dot x Ott will fill a huge need for a fresh grocery + eatery in this well-walked area. We used our connections to bring a sense of camaraderie + community, from focus groups with17th Place Townhomes residents to a seamless integration into Second Saturday.

Plan + Implementation

Brand Discovery + Strategy

Our first order of business was to define the direction define the direction of this brand, vision + aesthetic. We took a discovery trip to Los Angeles, Napa Valley + San Francisco to understand the mindset, vision + intention our clients wanted to bring to life at Dot x Ott. During this trip, we gathered inspiration from packaging samples, product offering lists, logo design, spacial flow + overall creative direction that would set the tone for this new brand.

Brand Identity + Design

The owners brought the name Dot and Ott to the table as a nod to their childhood + we loved the nostalgia and ownability of the name from the get-go.  

We decided to use an “x” instead of “+” or “and” to bring a modern touch. The x would become part of the brand’s logo + creative suite. There will be branded items for sale at Dot x Ott when it opens, so we wanted to make the x synonymous with Dot x Ott. Piggybacking on this, our pre-launch marketing campaign was brought to life using a hashtag phrase “#xmarksthedot” + painting the perfect “insta-wall” on the side of the building.

Marketing

To help Dot x Ott reach opening goals, we created a custom marketing and brand development plan based on their brand strategy. This marketing plan took stock of their current position and laid out the specific strategies, guardrails + activities to help them in their success. We launched their website + social media platforms, and we continue to manage the content as they ramp up for opening to ensure everyone knows what is going on behind the scenes.

One of our first marketing pushes was a holiday gift box for Dot x Ott’s first showing at Bakersfield Second Saturday. We produced custom graphics using photography by Oleander + Palm to spread the word, ordering and quickly selling out of over 300 boxes.

As Dot x Ott opened, we helped share their story in a way to spark interest + bring people in to see what they’re all about. We put together a private preview for select members of the community to get a first glimpse before the soft open. From there, we’ve helped build their presence through a customized social media presence that helps invite conversation. We want our guests to feel welcomed even online.

Packaging

For the holiday box, we designed custom packaging that will be a yearly holiday “black label” aesthetic for Dot x Ott moving forward. This process informed the packaging we crafted to hold precious inventory for sale. Come opening, we will have designed custom to-go packaging, private label inventory, branded inventory, tissue paper, tape + stickers.

For opening, we spent time to carefully craft items for maximum branding exposure. From the to-go cups, to the mugs to sip coffee while in store, the brand was there. Stickers featuring the badge are used to seal bread + to-go boxes.

Our favorite part of the branding exercise for packaging was the system created for their raw good private labels. We created a system to help frequent buyers find the item they desire + in a way that is scalable for Dot x Ott.

Signage

For the building’s exterior, we crafted custom signage and had parts repainted + refreshed to bring some modern elements. Pairing black paint with overhead signs + window decals displays different elements of the branding suite while still leaving a bit of mystery as Dot x Ott plans to open in a few short months [with much more to be revealed]!

Results + Transformation

Dot x Ott is now open to high remarks! What was once just a name + a building now has a brand built on strategy, a unique aesthetic + a community minded point of view.

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Dot x Ott

93018th Street, Bakersfield Ca 93301

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Redhouse Beef

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Services

Brand Development

Creative Direction

Website Design

Marketing

Ranch to Table Provisions

Redhouse is a Central California ranch specializing in 100% grass-fed + grass-finished beef. As one of the only direct-to-consumer grass-fed operations here in Bakersfield, Redhouse Beef aims to keep their wholistic mindset at the center of what they do while educating + serving the community.

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Situation + Strategy

President Debbie Wise reached out to Purveyor House to help bring their new beef line to life. She and the Redhouse team had the product, a logo + a really great aesthetic in mind.

From the get-go, Redhouse Beef wanted to ensure their brand reflected an upscale, bespoke + thoughtful tone in every aspect the consumer would see. They practice a wholistic process with their herd in every life stage, and it was crucial that the brand, messaging, graphics + strategy communicate that in a respectful and elegant way.

Plan + Implementation

Brand Discovery + Strategy

Our first order of business was to define the direction this brand, vision + aesthetic based on what Debbie wanted to see. We started with mood boards, showcasing the imagery we would need to capture, graphics we would need to create and how we’d bring their stand-alone logo to life.

Since we began working with Redhouse, we have built out a two-year brand development plan that coincides with their business goals, revenue models and commitment to building brand recognition + devotion.

Brand Messaging

The first step in our work with Redhouse was to sit down and sort through all the messages and pieces of their process that they wanted to communicate. From there, we built a framework to share the Redhouse story in a way that felt comfortable to them. Starting off with this messaging component has been integral to website setup, marketing and even knowing if a new opportunity is in line with their broader brand vision.

Brand Identity + Design

Redhouse had worked on a logo design prior to us coming on board. We helped round it out by solidifying a color palette, choosing complementary fonts + meeting photography needs. From the get-go, Redhouse wanted to invest a lot of effort in capturing their process, product + people in authentic photography. Stock photos just wouldn’t do!

Over the course of working together, we’ve extended this identity into promotional marketing assets, social media posts, informational graphics, packaging + their website.

Website

Redhouse serves their customers primarily through their website. Developing their brand through clear messaging has been a great way to tell their story, capture interest and drive sales through their shop. We utilized SquareSpace to integrate with their Ecwid + Clover point of sales systems for a seamless user experience.

Their website + online shop features photography captured by handpicked local photographers like Oleander + Palm, Lex & Ev, Jonah + Lindsay Photography and Suyen Torres.

Marketing

We have worked with Redhouse to streamline their marketing efforts and ensure they are on-brand + promoting items in a timely way. Each week, we coordinate, design + share unique promotions to drive traffic to their physical location + website.

We built their social media presence on Instagram from less than 300 to now over 2,300 and growing daily. We share newsletters using Mailchimp every week and strive to build a community around ethical processes, shopping local + making healthy food choices.

Working with you on the Redhouse project has been awesome. You are truly talented, and it’s been such a joy for me to watch you bring our brand to life. You listen, and your ideas are on point with our vision. Thank you for all your hard work and creativity, and thank you for being dedicated to our town!
— Debbie Wise, President, Redhouse Beef

Photography

The time devoted to grow, harvest, package + share a product like Redhouse Beef deserves imagery that is upscale and beautiful. In partnership with Oleander + Palm, Lex & Ev, Jonah + Lindsay Photography and Suyen Torres, we facilitated upwards of 6 photoshoots and occasions to capture lifestyle + product imagery to tell the story of Redhouse in a truly authentic way. The photography captured can be seen on Redhouse’s website, social media accounts, marketing materials, collateral + packaging. We leverage these images in designing all of the materials needed to build this brand in a cohesive way.

Results + Transformation

It is an honor to work with Redhouse Beef as their brand grows. From the time we were brought on board with Redhouse, we’ve been able to articulate, apply + share their vision.

We love working with Redhouse Beef and the creative freedom they afford us—from laying out inspirational instagram grids to providing creative direction on photoshoots to writing website copy to joining them for 2019 business planning with the broad team.

We are proactive partners with Redhouse, developing their ideas and providing constant consultation + collaboration to ensure their brand is going in the right direction.

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Redhouse Beef

9649 Enos Lane • Bakersfield, CA 93314

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Edible Schoolyard Kern County

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Services

Brand Strategy

Updated Brand Identity

Marketing

Content Creation

An Edible Education for Kern County.

Edible Schoolyard Kern County is a group of educators + cooks proudly serving children + the community in their discovery + development of a healthy relationship with the food they eat every day. The Edible Schoolyard Kern County team works with kids to create healthy lifelong habits through hands-on edible education in the classroom, garden + kitchen.


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Situation + Strategy

Edible Schoolyard Kern Country reached out to Purveyor House to help with their marketing efforts around some of their big annual events.

After meeting to see how Purveyor House could help, it was clear that to really make an impact, the whole Edible Schoolyard Kern County brand deserved some attention to clarify its message + could benefit from updated, consistent visuals.

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Plan + Implementation

Brand Discovery + Strategy

To kick things off, we met with the Edible Schoolyard team to listen to what they value, what their day-to-day looks like + what drives them in their passion to provide kids + the community with an edible education. We also tapped into the 20+ year Edible Schoolyard movement, dove deep into the white paper documents of Edible Schoolyard Kern County + did some market research.

In this process, it became apparent that this brand is offering an amazing service to the community and is solving real problems surrounding food education. They have a robust passion, and they deliver in their mission. However, they weren't able to  share their story + deliver their brand publicly it in a consistent way with the impact it deserved.

A major component of our strategy was to create guardrails for this brand in a fun + practical way that draws from their existing brand pillars, rotating seasons (fall, winter, spring + summer) + their process at their flagship garden + kitchen (grow, cook, eat + enjoy).

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Brand Identity + Design

We set the stage for their visual + creative direction by creating moodboards + assets that pulled straight from the brand strategy. We seized the opportunity to use color to communicate seasons + food found in the garden.  It was also important we captured the spirit of Edible Schoolyard Kern County in a way that could be playful + vibrant but also provide an elevated look for upscale events.

From this foundation, we were able to create a really fun system where all elements, fonts + aesthetics are consistent across all dimensions yet unique for each application.

Marketing + Content Creation

Using the brand strategy + updated creative identity we created, we are also working extensively with Edible Schoolyard Kern County to streamline their marketing efforts as we lead the creation + promotion of their events, ensuring that they are always on-brand + promoted in a strategic + timely fashion.

Each month, we coordinate with the Edible Schoolyard team, write content, take photos + design graphics as we manage + grow Edible Schoolyard Kern County’s social media presence + develop their brand into an online community.

Results + Transformation

It is a blast to work with Edible Schoolyard Kern County as the continue their amazing work in their community to ensure kids + adults have fun with healthy food through edible education.

Purveyor House is ongoing partners with Edible Schoolyard Kern County to develop their dreams + ideas while providing creative marketing management, content creation, consultation + collaboration to ensure their brand is going in the right direction.


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Edible Schoolyard Kern County

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Sharing Spaces

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Services

Brand Strategy

Brand Identity + Logo System

Collateral

Website Design

Premium + personalized co-housing for the adventurous soul.

Sharing Spaces is a co-housing matching service based in Bakersfield, California that provides screening, matching + facilitation between people to find the perfect fit for housing options.

For this new company, we created a full brand identity including brand development, strategy, a logo system, collateral + website.


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Situation + Strategy

We were brought in before plans were finalized, so we were able to help research, strategize + build this brand in all aspects of the start up process.

Once we understood the need + complexity of what Sharing Spaces would need, we wanted to be sure that we were targeting the correct group. Our first step was to put together a focus group.

In the group, we were able to navigate through perceptions of the new-to-California concept of co-housing. In the focus group, the Sharing Spaces team gained insight into a new target market and solidified the need + potential for this venture in its founding city.

Plan + Implementation

Brand Discovery + Strategy

Using branding homework, the plans + dreams of the Sharing Spaces team and market research + findings from the Purveyor House-led focus group, we had a clear picture of how to build out this brand in a fun way that encapsulated their competency.

Throughout our process, we steered the strategy to focus on trust, camaraderie, adventure + a straightforward process that reassures the Sharing Spaces clients.  Whether clients are looking to rent their house or are looking for a roommate, we knew that they need to encounter a brand that they can trust. The brand needed to communicate that Sharing Spaces has thought of everything for them in their co-housing search.

Brand Identity + Design

Visually, we created an identity system that was simple + bold. We strategically chose strong colors and applied them in a way that suggests warmth + approachability.


For their icon, we wanted to use a simple graphic with subtle embellishments to show connection leading toward home.

We chose bright, lively photography to highlight the community + adventure this brand seeks to develop with its clients.

 

Website

Because Sharing Spaces is a new brand with a nuanced offering, it was important to show off their brand while using it as an opportunity to share their dream, build trust + walk clients through their process in an easy to understand way.

In the future, this website will feature a portal for easy sign ups + connection to potential share-ers.

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Results + Transformation

It was an honor + joy to work with Sharing Spaces from the beginning parts of this project. Their tenacity to bring this service to life, amidst twists and turns is truly admirable. Sharing Spaces launches in 2019. What was once an idea + dream now has a solid brand strategy, visual identity + plan to launch it into its future.

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Sharing Spaces

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Santa Barbara Community Church

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Services

Brand Strategy

Brand Identity + Logo System

Collateral

Website Design

Conviction. Community. Compassion.

Santa Barbara Community Church is a non-denominational church located in Santa Barbara, California. Their mission is to be a community of believers looking upward to God, growing inward in Christ and moving outward by the Spirit for the glory of God.

Using their rich history + values, we created a full brand identity including brand development, strategy, a logo system, collateral + a new website.

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Situation + Strategy

Executive Pastor Karen McLean reached out to Purveyor House to make SB Community’s desire for brand consistency a reality.

For the first 30+ years of their existence, the church’s language, logos + look lacked cohesion.

The value + practice of community is a huge part of who they are and how they operate, so it was important to craft the brand, strategy + graphics to communicate that in a simple + thoughtful way.

Their team also wanted to ensure their brand reflected a simple, modern + relaxed tone in every aspect a congregation member or visitor would see.


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Plan + Implementation

Brand Discovery + Strategy

We gave the SB Community branding team, staff + elders homework that allowed us to hear what they value, their core beliefs + what they think their organization does well. At the same time, we dove into the current state of their brand, looking at white paper, outward facing communications + visuals. We found that, while they do an amazing job living what they believe + value, they weren't able to deliver their brand publicly it in a consistent way with the impact it deserved.

Through this process, we gained an understanding of where the focus needed to be for communication + visuals and how to make community the cornerstone of our strategy.

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Brand Identity + Design

Using our exhaustive brand strategy, we moved on to define the visual direction.

We started with mood boards (above), showcasing the imagery we would need to capture, and created a diverse logo + color system with the flexibility to encompass varying ministries + visual applications while allowing for future growth.

We also wanted to take into account the way their organization values + lives in community as a church body and also in the greater Santa Barbara area. We created a color palette based on the vibe of the church culture and the natural beauty that surrounds them.

As strategists, we saw an opportunity to use color to communicate that SB Community is a relaxed + authentic environment without being too trendy. We decided to build the brand around the word “community” and a mid-blue color, weaving in a broader, more complementary color palette to invite in life + variety across multiple applications.

We took the same approach with their logo system. We created a dominate logo with a complimentary simplified version as well as an icon + ministry badges using the historic acronym for their name, “SBCC”.

In our work together, we also extended their identity onto their new website + collateral materials to ensure the brand was consistently represented across the board.

Website

SB Community previously used their website primarily as a way to communicate with members and provide weekly materials such as announcements + sermons. We wanted to extend that offering and make their website a place visitors could get important information and a sense of SB Community’s spirit through the copy + visuals.

In partnership with Alan Brozovich of Metal Bird, we developed their existing Wordpress site integrated with X Theme to achieve the look + user experience SB Community was after, and we featured photography captured by Lex & Ev.

Photography

We knew using only stock photos just wouldn’t do. Many church-type stock photos are borderline cliché + heavily overused. This brand’s authenticity and emphasis on living + growing in community deserves imagery that is beautiful and represents who they really are. In partnership with Lex & Ev, we facilitated an all-day church + Santa Barbara photoshoot to capture the spirit of SB Community. The photography captured can be seen on SB Community’s website + collateral. We used these images in designing all of the materials needed to build a consistent brand.

Results + Transformation

It was an honor + joy to work with SB Community in developing their brand. From the time we were brought on board with SB Community, we’ve felt like part of their team as we’ve been able to articulate + apply their vision.

We started with a brand that lacked outward identity + consistency, and we ended with a brand, a website + collateral that is built around a cohesive strategy + beautiful visuals so they can keep looking like themselves for the next 30+ years of church life.


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Santa Barbara Community Church

1002 Ceineguitas Road, Santa Barbara, CA 93110

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Cochran Mechanical

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Services

Brand Strategy

Brand Identity + Logo System

Collateral + Trade Show Material

Website Design

Specialized Industrial Refrigeration Solutions

Cochran Mechanical is a locally-owned industrial refrigeration contractor proudly based in Kern County, CA.

Drawing from their decades of knowledge + experience as well as their strong values, we created a full brand identity including brand development, strategy, a logo system, collateral + a new website.

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Situation + Strategy

Cochran Mechanical has a 40+ year legacy and is highly reputable in the refrigeration industry, but, despite their solid reputation, their overall brand identity was underdeveloped, outdated + inconsistently applied.

The goal of this project was to develop a refreshed message + new look for Cochran Mechanical that would match their reputation, display their value to their customers and carry them into the next 40+ years of business.

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Plan + Implementation

Brand Discovery + Strategy

Through our strategy + focus group with the Cochran Mechanical team, we found that they are a company with wonderful core values, they operate with the highest level of integrity + they are highly skilled experts. However, there was a lot of inconsistency in how they spoke about themselves, even down to using different versions of their name, and they were not adequately representing all they could do.

What they all felt was that they wanted to take their business to the next level and deliver + speak about their brand publicly it in a consistent way with the impact it deserved.

In our time together, we gained an understanding of who they were + brought them back to basics while leveraging their expertise, values + reputation.

Brand Identity + Design

We saw an opportunity with this brand to bring in obvious nods to the industry while roping in a cool retro vibe. We wanted to steer clear of the harsh colors + cheesy cliché visuals that tend to dominate their industry. For moodboards, we wanted to creatively bring in true-to-industry imagery + provide an updated cool to warm blue. We developed a color system that evokes trust + the literal feeling of being cold.

From our earlier strategy sessions, we landed on their brand name being “Cochran Mechanical” with the family name “Cochran” as the hero. We implemented this within their logo system, and this move allowed the Cochran team to drop all of their other name versions and work toward being called what they actually want to be called.

We created a dominate logo with complimentary simplified wordmarks, and we developed badges for flexibility + diverse applications across their marketing materials while still maintaining consistency.

In our work together, we also extended their identity onto their new website, collateral + trade show materials to ensure the brand was consistently represented everywhere Cochran Mechanical showed up.

Website

The previous Cochran Mechanical website was primarily used as a way to get in touch with their office. By implementing our brand strategy + visual identity on their new website, we created a place where customers can get a sense of who Cochran Mechanical is through copy + visuals. Their new website communicates their expertise + what they offer, creating a seamless brand experience for the end-user.

Results + Transformation

What started as a brand that was outdated and lacked consistency, overall messaging + visual development ended as a brand that is now built on a cohesive strategy that represents the spirit, values + professionalism of Cochran Mechanical in words + visuals.

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Cochran Mechanical

7749 Di Miller Drive, Bakersfield, CA 93307

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