Fisher Brothers Trucking & Logistics

SERVICES: Website Refresh • Branded Video + Photography


GET YOUR FREIGHT WHERE IT NEEDS TO BE, WHEN IT NEEDS TO BE THERE.

Fisher Brothers Trucking & Logistics transports freight of all types + sizes for businesses across the continental United States, Canada + Mexico.

Plan + Implementation

Website

When Fisher Brothers Trucking & Logistics came to Purveyor House, they had an unpublished website that was busy, unclear + confusing. They knew that, in order to put their best foot forward, they needed a complete refresh. 

Step one was paring down the existing copy. By working through the StoryBrand framework, we were able to bring clarity to their messaging + build a new website wireframe. Because we wanted to improve the customer experience, we cut the copy by half + simplified the layout. 

In order to bring everything together, we knew we needed updated video + images — customers needed to see an accurate representation of what they could expect from Fisher Brothers in handling their company’s freight. Updated visuals also brought just the jazz we needed to bring the whole site together.

Fisher-Brothers_Promotion_Website_1.jpg

Photography
By the time we were ready for photos, we knew exactly what we wanted to portray about Fisher Brothers. We brought in Curtis Nemetz to capture images + drone footage to show off the team’s professionalism as well as their specialized freight + transportation services — for use on the website now + in future collateral. 


Results + Transformation

Fisher Brothers started with a complicated, unpublishable website, but, by the time we were done working together, they ended with a website that was clear, full of beautifully-branded images + represented them well. It’s a top-notch tool for serving their customers, and it’s one they can be proud to show off.

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Fisher Brothers Trucking & Logistics

California

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