Santa Barbara Community Church

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Services

Brand Strategy

Brand Identity + Logo System

Collateral

Website Design

Conviction. Community. Compassion.

Santa Barbara Community Church is a non-denominational church located in Santa Barbara, California. Their mission is to be a community of believers looking upward to God, growing inward in Christ and moving outward by the Spirit for the glory of God.

Using their rich history + values, we created a full brand identity including brand development, strategy, a logo system, collateral + a new website.

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Situation + Strategy

Executive Pastor Karen McLean reached out to Purveyor House to make SB Community’s desire for brand consistency a reality.

For the first 30+ years of their existence, the church’s language, logos + look lacked cohesion.

The value + practice of community is a huge part of who they are and how they operate, so it was important to craft the brand, strategy + graphics to communicate that in a simple + thoughtful way.

Their team also wanted to ensure their brand reflected a simple, modern + relaxed tone in every aspect a congregation member or visitor would see.


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Plan + Implementation

Brand Discovery + Strategy

We gave the SB Community branding team, staff + elders homework that allowed us to hear what they value, their core beliefs + what they think their organization does well. At the same time, we dove into the current state of their brand, looking at white paper, outward facing communications + visuals. We found that, while they do an amazing job living what they believe + value, they weren't able to deliver their brand publicly it in a consistent way with the impact it deserved.

Through this process, we gained an understanding of where the focus needed to be for communication + visuals and how to make community the cornerstone of our strategy.

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Brand Identity + Design

Using our exhaustive brand strategy, we moved on to define the visual direction.

We started with mood boards (above), showcasing the imagery we would need to capture, and created a diverse logo + color system with the flexibility to encompass varying ministries + visual applications while allowing for future growth.

We also wanted to take into account the way their organization values + lives in community as a church body and also in the greater Santa Barbara area. We created a color palette based on the vibe of the church culture and the natural beauty that surrounds them.

As strategists, we saw an opportunity to use color to communicate that SB Community is a relaxed + authentic environment without being too trendy. We decided to build the brand around the word “community” and a mid-blue color, weaving in a broader, more complementary color palette to invite in life + variety across multiple applications.

We took the same approach with their logo system. We created a dominate logo with a complimentary simplified version as well as an icon + ministry badges using the historic acronym for their name, “SBCC”.

In our work together, we also extended their identity onto their new website + collateral materials to ensure the brand was consistently represented across the board.

Website

SB Community previously used their website primarily as a way to communicate with members and provide weekly materials such as announcements + sermons. We wanted to extend that offering and make their website a place visitors could get important information and a sense of SB Community’s spirit through the copy + visuals.

In partnership with Alan Brozovich of Metal Bird, we developed their existing Wordpress site integrated with X Theme to achieve the look + user experience SB Community was after, and we featured photography captured by Lex & Ev.

Photography

We knew using only stock photos just wouldn’t do. Many church-type stock photos are borderline cliché + heavily overused. This brand’s authenticity and emphasis on living + growing in community deserves imagery that is beautiful and represents who they really are. In partnership with Lex & Ev, we facilitated an all-day church + Santa Barbara photoshoot to capture the spirit of SB Community. The photography captured can be seen on SB Community’s website + collateral. We used these images in designing all of the materials needed to build a consistent brand.

Results + Transformation

It was an honor + joy to work with SB Community in developing their brand. From the time we were brought on board with SB Community, we’ve felt like part of their team as we’ve been able to articulate + apply their vision.

We started with a brand that lacked outward identity + consistency, and we ended with a brand, a website + collateral that is built around a cohesive strategy + beautiful visuals so they can keep looking like themselves for the next 30+ years of church life.


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Santa Barbara Community Church

1002 Ceineguitas Road, Santa Barbara, CA 93110

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Cochran Mechanical

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Services

Brand Strategy

Brand Identity + Logo System

Collateral + Trade Show Material

Website Design

Specialized Industrial Refrigeration Solutions

Cochran Mechanical is a locally-owned industrial refrigeration contractor proudly based in Kern County, CA.

Drawing from their decades of knowledge + experience as well as their strong values, we created a full brand identity including brand development, strategy, a logo system, collateral + a new website.

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Situation + Strategy

Cochran Mechanical has a 40+ year legacy and is highly reputable in the refrigeration industry, but, despite their solid reputation, their overall brand identity was underdeveloped, outdated + inconsistently applied.

The goal of this project was to develop a refreshed message + new look for Cochran Mechanical that would match their reputation, display their value to their customers and carry them into the next 40+ years of business.

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Plan + Implementation

Brand Discovery + Strategy

Through our strategy + focus group with the Cochran Mechanical team, we found that they are a company with wonderful core values, they operate with the highest level of integrity + they are highly skilled experts. However, there was a lot of inconsistency in how they spoke about themselves, even down to using different versions of their name, and they were not adequately representing all they could do.

What they all felt was that they wanted to take their business to the next level and deliver + speak about their brand publicly it in a consistent way with the impact it deserved.

In our time together, we gained an understanding of who they were + brought them back to basics while leveraging their expertise, values + reputation.

Brand Identity + Design

We saw an opportunity with this brand to bring in obvious nods to the industry while roping in a cool retro vibe. We wanted to steer clear of the harsh colors + cheesy cliché visuals that tend to dominate their industry. For moodboards, we wanted to creatively bring in true-to-industry imagery + provide an updated cool to warm blue. We developed a color system that evokes trust + the literal feeling of being cold.

From our earlier strategy sessions, we landed on their brand name being “Cochran Mechanical” with the family name “Cochran” as the hero. We implemented this within their logo system, and this move allowed the Cochran team to drop all of their other name versions and work toward being called what they actually want to be called.

We created a dominate logo with complimentary simplified wordmarks, and we developed badges for flexibility + diverse applications across their marketing materials while still maintaining consistency.

In our work together, we also extended their identity onto their new website, collateral + trade show materials to ensure the brand was consistently represented everywhere Cochran Mechanical showed up.

Website

The previous Cochran Mechanical website was primarily used as a way to get in touch with their office. By implementing our brand strategy + visual identity on their new website, we created a place where customers can get a sense of who Cochran Mechanical is through copy + visuals. Their new website communicates their expertise + what they offer, creating a seamless brand experience for the end-user.

Results + Transformation

What started as a brand that was outdated and lacked consistency, overall messaging + visual development ended as a brand that is now built on a cohesive strategy that represents the spirit, values + professionalism of Cochran Mechanical in words + visuals.

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Cochran Mechanical

7749 Di Miller Drive, Bakersfield, CA 93307

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Stewards

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Services

Brand Identity

Logo Design

Website Design

More than a Number

Stewards is an advocacy nonprofit and representative payee agency that helps and resources the most vulnerable in our community to prevent homelessness.

We revived their look + feel with a new branding campaign, point of view, website + brand communication plan.  

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Situation + Strategy

Stewards, Inc. reached out to Purveyor House to rebrand + reframe the conversation around what they do. They are often asked, "So, what does Stewards, Inc. do?" They wanted to tell their story visually while elevating the perception of their services. 

Our objective was to craft a message behind Stewards, Inc., telling about their services in a way that is easy to understand and navigate while using design to illustrate + support what they do.

When we started, their logo was a dated bright orange cross emblem. While they wanted to retain the organization’s faith-rooted mission + history, they were open to a more current + modern look.

Plan + Implementation

We started with a deep dive into the current state of their communication. We found that, while they do an amazing job at doing the work, they weren't able to articulate it with the impact it deserved. 

We met with their team to hear about their daily interactions and the ways they give back to the community. We were left with an understanding of this organization + the stories we wanted to tell.

One of the first things we did was look into their name—Stewards, Inc. They wanted to become more approachable, so we recommended that they drop the "Inc" and own the name Stewards. Because being a good steward is central to who they are as an organization, it made sense to focus on that word. 

We also wanted to take into account the way their organization helps the community + use design to help in other ways many may not think of. Their previous logo had a vibrant and powerful orange color. At first look, it may be OK to keep that color, but, as we visited their operations, we realized that that color could be a bit disruptive. Stewards employees work with and at times need to help calm down clientele that walk into their offices. Using such a powerful color could create unease. As strategists, we saw an opportunity to use color to communicate that Stewards is a calm and trustworthy environment. We decided to build the brand around a soft blue color + weave in elements of a softer orange to nod back to their previous aesthetic.  

We landed on a design strategy that harkened back to their history while making room for future growth. Years ago, they were referred to as the Bridge Builders, so we chose a bridge icon to feature in their badge logo design. We also wanted to call out their longevity + long-standing impact in the community by using a tagline of "serving since 1995" within their badge design.

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Results + Transformation

To tell their story properly, we outlined what we saw, heard + observed from our meeting with the Stewards team. Their website is oftentimes the first place people go to learn more about the organization, so we knew it should be easy to navigate and have critical information easily organized. By understanding who their target market is, we could predict what information people would need and make it readily available. We also wanted the website to function well for those wishing to learn about the organization in order to donate to their mission. 

Our work with Stewards included a full website redesign using their existing platform on Wix, a tool that, when used properly, can truly be customizable + on-brand. We wanted whatever we did to be updatable + customizable for the team at Stewards, so we built our deliverables around their needs.

We are honored to be the creative partner of Stewards.

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STEWARDS

2211 H Street, Bakersfield, CA 93301

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