Brandwell is a game-changing brand workshop for you and your business.
Late one afternoon in 2017, a few of us gathered to discuss the state of branding in Bakersfield. Unfortunately, the state was sad—void of a voice and lacking a social media presence.
We decided together that it wasn’t ok to go into 2018 this way, so we developed a workshop to help small businesses brand themselves, clean up their image and leverage social media to move their businesses forward in a sustainable way.
Situation + Strategy
We found that businesses in our city didn’t understand the importance of branding themselves or what branding even means. Throw up a graphic, open doors, post on social media every once in a while—that’ll do it!
Through Brandwell Workshops, we wanted to share that to have a brand, you need to build it with a strategic base that all decisions run through.
We felt that the best way to share our insight would be to start a social media presence that would inspire + teach while showing a well branded execution. We also offered in-person opportunities to develop these skills.
Plan + Implementation
To get started, community came first. We wanted to share our passion, insight + latest tips in an easy-to-engage way. We set up Brandwell Meet Ups where we focused on brand-related activities like taking photos on an iPhone or how to plan content calendars for social media. We also set up times to bring in experts that all business owners need in their back pockets, including professionals from fields like insurance, accounting + law.
Our first workshop was in January 2018. Attendees represented business from several industries, including weddings, real estate, interior design, photography, nutrition + coaching. Our May 2018 workshop featured much the same but added in some local flavor with a group of talented musicians. Read more about the Brandwell Alumni here.
Our philosophy + structure was drilled down to eight components, spread into two days of intense workshop time.
Develop and refine your brand through brand words, focused messaging, point of view + story
Capture your ideal aesthetic based on your brand strategy through moodboards + color.
Create or refine the first impression customers get from your business—your logo, your brand colors + your visual point of view.
What's your brands style? Learn how to find style while on the go that represents your brand aesthetic. Learn what props, colors + vibes meld best with your brand.
Have a branded photoshoot to capture your newly refined brand through the use of expert stylists + photographers.
Learn how to take and edit stunning photos on your own, in a simple way that fits into your busy life.
Create a plan for your content + brand building activities so you can get back to the actual work!
Create a plan of action to implement + announce your brand through social media, your website + traditional personal marketing.
Take your business to the next level and learn tactics for business growth, scaling + collaboration. Connect with likeminded entrepreneurs for camaraderie + support!
Results + Transformation
To those that attended + implemented the principles, design, style + strategy, the change is magnificent. We are honored that so many have joined with Brandwell to make their brands a way to share their story + vision in a clear way.
A bit about us was featured in the Bakersfield Californian. Read it here.
Operating this type of workshop in Bakersfield has been hard, though. Our city doesn’t speak the brand language yet, and the budding entrepreneur is still finding its safe haven here.
We are hopeful that Brandwell will expand in the future to other cities, online courses, community-building + even more workshops in our hometown.