Purveyor House
strategic branding + creative design • bakersfield, ca
ChlorophyllWall_068.jpg

Chlorophyll Wall x Second Saturday

Behind the scenes on brand development, and creative direction  & logo design for Blissful Retreat Salon & Day Spa in Bakersfield, California.

CHLOROPHYLL WALL x SECOND SATURDAY

bakersfield, ca

 Flyer Design

Flyer Design

Project Overview

The #chlorophyllwall was designed by the talented Jeran of Oleander + Palm in partnership with Sherwin-Williams and Bakersfield High School. The concept came to represent the colors of native plants in Central California and was painted at the 17th Place Townhomes.

Decorative walls are such a fun way to bring life to architecture and are all the rage for photo backdrops. Given the location of this wall and it's proximity to a lot of amazing things downtown, we wanted to share it with everyone.

We generated a few ideas and landed on the first to be a pop-up shop. It so happened that market gathering was already happening within walking distance so we asked if we could jump on board and sponsor the whole day. In partnership with 17th Place Townhomes, we came alongside the already happening Second Saturday to make #chlorophyllwall a stop on a walking tour of the day's events. 

Project need + Objectives

It was off to the races to plan this event quickly, strategically and on a small budget. I wanted this event to be impactful, but for the right reasons. We could bring people to the wall and take their picture and call it a day, but why not involve some local talent and make it more of a destination? 

 Event Management

Event Management

 Logo Design

Logo Design

Project solution (strategy + Design + Deliverables)

Enter in a curated set of vendors, an all locally owned and operated amazing group of people!

Overall, the turnout was great and more than expected. Our downtown is tricky on Saturdays, but having the support of Second Saturday and those that care about downtown, community and supporting local businesses, I call it a success for sure.

 Collateral & Marketing Material Design

Collateral & Marketing Material Design

 Vendor + Partnership Management

Vendor + Partnership Management

 Social Media Campaign #chlorophyllwall

Social Media Campaign #chlorophyllwall