Purveyor House
strategic branding + creative design • bakersfield, ca


We're in this together.

"Audere est Facere" | Learning, Loving + Leaving

My husband is an avid Tottenham Hotspurs fan. Maybe "fan" isn't the right term - enthusiast, fanatic, tattoo-of-team-logo kind of guy - is a better way to describe him. I've grown up playing and loving soccer so I get the game, but my fan-dom not even on the same scale as the one who "bleeds blue." We were lucky enough to go to a game in London in February and what an experience it was. The atmosphere was electric and the fans were SO into it, plus we won so husband was in a good mood.

Anyways, we watched a great documentary a few months ago about the history of the club, how they have stood up for their own and their new stadium. One thing that they went over was the club's motto "Audere est Facare," latin for "To Dare is To Do" - a motto I've heard a million times but never really sat and thought about it. I don't know if the timing was right - I just put in my 2 weeks notice at the stable job of 7 years to start out on my own - of if it is just that good, but it rocked my world. It's completely motivational but also begs to go introspective. Those who dare to try, make it. 

“It is better to fail aiming high than to succeed aiming low. And we of Spurs have set our sights very high, so high in fact that even failure will have in it an echo of glory." - Bill Nicholson, THFC manager

In that same spirit, I wanted to share a bit behind the scenes - what I'm learning, loving and leaving as I grow this business. I'm daring in this new venture of mine and with the 'dare' comes a lot of lessons I'm looking forward to bringing you alongside me in this journey. 


To be totally honest, I'm learning how to think clearly. To take a step away from the situation, let it breathe and come back with a comprehensive, level headed approach. Too often, I respond quickly and 10 minutes later think of all the better ways I could have handled it. I believe that this type of thinking is rooted in passion and problem solving and that doing it right away shows better resolve, but it actually is counter productive at times.
I've had to force myself to take moments to breathe, relax, and think strategically about everything I do. It takes restraint, but when I actually do it, I'm so pleasantly surprised by the response I get. 


Getting back to designing. I've been designing since high school, through internships and college, from freelance to the corporate world. A few years ago, I was moved off of design at my job in favor of project management. I never knew how much I needed a design outlet more than when that occurred. I amped up my design work on the side, leading to today where I'm now booked with design work. 

Making stuff look great has always been my "thing" and I can't tell you how much fun it is to be doing it. 


I am ditching the computer to-do list. GASP. I've tried it all - Asana, Evernote, OneNote, etc. I find that this is helpful to have in one place, but I can't get over the physical act of writing down my to-do lists in my planner. I have a weekly list organized by client/project and items that need to get handled that week. I write this list either at the end of Friday or Sunday before things get busy come Monday morning. What I love best about this is that it's a living & breathing document that sits next to me as I work through my day and not another window I can close to get out of the way. I have a cute planner and love the layout and stickers to jazz up each page. And let's be honest, how satisfying is it to cross an item off the list? 

Well, there you have it. A Tottenham themed post (husband, aren't you proud?) and a bit of my growth as a business owner, designer and brand developer. What are you learning, loving and leaving?