Purveyor House
strategic branding + creative design • bakersfield, ca


We're in this together.

In Uncharted Territory

Over the past year, I have immersed myself into business books, creative entrepreneur podcasts, conferences, webinars, freebies... you get the picture. I've consumed a lot of good content, advice, and tools from the masters. 

No amount of freebies will prepare you for what happens when you're actually IN IT. Sure, you can have some great takeaways and a checklist to not repeat another's fumble, but learning for yourself will ingrain that lesson 100x more. 

One area that I'm continually learning is that it's ok to not have it all together. It's ok to be vulnerable. I started this journey trying to pitch that Purveyor House's services are the only thing that people cared about, no story behind any of it. That they couldn't possibly want to know more about me as a person. I couldn't tell anybody that this is a new venture for me. I wanted everyone to think I was a seasoned pro. More than that, that Purveyor House wasn't just ME, it was a TEAM. 

If you take what I just wrote, you'd see that just putting these statements in a more confident light can shift everything.

  • The story is irrelevant > the story IS the story
  • Purveyor House is new > our experience is vast
  • One woman show > lead by one, but we partner with the best

It's all in how you frame your thoughts. Adding in negativity and putting that spin on things won't get you anywhere - it sure hindered me. 

Now that I'm weeding through my own business strategy, one thing remains clear. It's ok to figure it out as you go. It's ok if your message evolves. It's ok to show that you're human. 

This is uncharted territory, but I'm ready to explore and figure it out as I go. I have to.

We're in this together.